the new ‘robi’ font

robi new font

the english alphabet is from the 'axiata' font which was my guideline. i've tried to follow the style.

the former ‘aktel’ re-branded themselves to ‘robi‘ from 28 march 2010. it was the most massive commercial event of present advertising history. i came to know about the new brand name by 15 february though it was something top level secret. suddenly i found myself so special when they offered me to design and develop a new type font for this new brand. it was totally a new experience for me. the maximum share of robi is owned by axiata. so ‘robi’ is using axiata’s brand identity and guideline. i had to follow the style of ‘axiata’ font. the time was too limited and i was new. but that made me desperate. i met the first deadline with a complete developed font which they refused. then the present one came with the effort of another few sleepless nights. i am grateful to my dearest friend and to rifat vai.

so, when i see a billboard saying ‘apnar aktel ekhon’ or ‘jole uthun apon shoktite’ or some other sentences in ‘robi’ font, i do remember the hardest works and loveliest memories :)

Friday, April 09, 2010 | 00:17

long time no see

bangla typography

a new born bangla font, designed and developed from hand crafted pencil lines!

this time it’s something very serious discussion about typography. till february 15, i knew typography from the point of academic activities. i actually didn’t know how it could be used in real life. one of my friends called me then who is working in an largest ad agency of the country. they were looking for someone who can create a full usable set of bangla alphabets. i wasn’t sure but somehow found enough courage to do it. later i came to know it’s for one of the largest mobile phone company who is going to be re-branded within the end of this month. last 30 days i just lived with the alphabets… and the best part is, i’ve came to know about the best typographer i’ve ever met. the deadline was too tight… almost impossible for beginner like us. but we’ve done it somehow! it wasn’t superb but definitely we can treat it as an achievement. congratulations to us!

so, though it’s long time you didn’t see me here, i am feeling good to say you something new… i’ll tell you about the experience soon in my next post.

have nice time :)

Saturday, March 20, 2010 | 01:56

prothom-alo.com : a milestone!

prothom-alo

this was the very first screen shot of latest prothom alo website. till now it has changed lot...

i am congratulating myself… the new prothom-alo.com is live now!

a year back when i first got the call from the daily star, it was like a dream to me. last one year i’ve passed half of my office time watching the news sites. i am still doing the same thing and comparing my work with the standard of the leading news sites and found that may be i’ve fulfill a dream of mine somehow but it’s still far way to go! prothom alo is the highest visited website of the country. so the plan was making it the biggest news website of the country. I was so pleased that people chose to stop here after perhaps a game of online bingo (www.foxybingo.com) or in between checking their emails. i know there are still lot of opportunities to serve the users but i hope this’d be an example. i am still studying and hope the next one would be definitely better and i am waiting to tell you about that.

Thursday, September 17, 2009 | 01:33

Working with typography :: the full set

bangla typography


The post working with typography got the highest visit among all the posts of this blog. It’s really wonderful. I am really grateful to them who commented there. They inspired me to create the full set of the typography. It’s really a work of patience. I could find many problems in the set after completing it. The more I am working with it, more I am learning. Hopefully I am going to make it as a ‘font’ so that I can use it when I type a sentence. It’ll need some more detailing and I also have to learn a font creating software. I’ll keep a copy here so that people can download it and check it. so keep in touch.

Wednesday, June 11, 2008 | 14:36

work scope

sometime actually most of the time when I work, I feel myself so lucky that I have the opportunity to work (one thing should be clear: here work means which will bring you some money, food or fame or some other materialistic benefits). Leisure is good but it’s a really awful when you don’t have anything to do for a long time. So let us discuss how to make opportunities to work and definitely I’ll talk here from the perspective of a graphic designer.


1. Most importantly you need a job… no matter how much they are paying you. You need a platform to learn and show your talent.
2. It’s my belief that in this universe very few people are extra ordinary talented… real creative and definitely I am not among them. So when I work I never try to do any extra ordinary thing… don’t think that this work is going to be a milestone… I just try to understand what the client wants to say, I try to imagine a visual which ten other ordinary people also able to do. It always helps to reduce the pressure of the work.
3. Don’t be silent… share your ideas with your friends, colleagues… even sometime with the rickshaw pullers. It’ll help you to expand your work scope.
4. Patience is too important for a designer… there is no alternative. So keep practicing typography lot… it’ll help you to increase your skill and patience both.
5. Don’t give up any scope of work unless you are in a huge pressure. Sometime work just as volunteer… it helps building reputation.


Ha ha ha… so clever and wise writing! Did I ever follow any of these? I know you have your own way of working. Just keep the faith on you… you’ll be the part of the next history…

Monday, May 26, 2008 | 16:39